Privacy Policy

Privacy Policy

This privacy policy informs about the type, scope and purpose of the processing of personal data (hereinafter referred to as "data") within the scope of the provision of services as well as within the online offering and the associated websites, functions and content, as well as external online presences, such as social media profiles (hereinafter collectively referred to as "online offering"). With regard to the terms used, such as "processing" or "controller", reference is made to the definitions in Art. 4 of the General Data Protection Regulation (GDPR).

Controller

Keno Brandt
Birkenstraße 104
40233 Düsseldorf

Contact: info@la-kejoca.de

Types of data processed

– Inventory data (e.g. master data of persons, names or addresses).
– Contact data (e.g. email, telephone numbers).
– Content data (e.g. text entries, photographs, videos).
– Usage data (e.g. websites visited, interest in content, access times).
– Meta/communication data (e.g. device information, IP addresses).

Categories of data subjects

Visitors and users of the online offering (hereinafter data subjects are collectively referred to as "users").

Purpose of processing

– Provision of the online offering, its functions and content.
– Responding to contact requests and communication with users.
– Security measures.
– Reach measurement/marketing

Definitions

"Personal Data" means any information relating to an identified or identifiable natural person (hereinafter "Data Subject"); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier (e.g., cookie), or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of that natural person.

"Processing" means any operation or set of operations which is performed on Personal Data or on sets of Personal Data, whether or not by automated means. The term is broad and covers virtually any handling of data.

"Pseudonymization" means the processing of Personal Data in such a manner that the Personal Data can no longer be attributed to a specific Data Subject without the use of additional information, provided that such additional information is kept separately and is subject to technical and organizational measures to ensure that the Personal Data are not attributed to an identified or identifiable natural person.

"Profiling" means any form of automated processing of Personal Data consisting of the use of Personal Data to evaluate certain personal aspects relating to a natural person, in particular to analyze or predict aspects concerning that natural person's performance at work, economic situation, health, personal preferences, interests, reliability, behavior, location, or movements.

"Controller" means the natural or legal person, public authority, agency, or other body which, alone or jointly with others, determines the purposes and means of the Processing of Personal Data.

"Processor" means a natural or legal person, public authority, agency, or other body which processes Personal Data on behalf of the Controller.

Legal Basis for Processing

In accordance with Article 13 GDPR, we inform you of the legal basis for our data processing. For Users within the scope of the GDPR (i.e., the EU and EEA), unless otherwise stated in this Privacy Policy, the following applies:

The legal basis for obtaining consent is Article 6(1)(a) and Article 7 GDPR.

The legal basis for Processing to fulfill our services and carry out contractual measures, as well as to respond to inquiries, is Article 6(1)(b) GDPR.

The legal basis for Processing to fulfill our legal obligations is Article 6(1)(c) GDPR.

If vital interests of the Data Subject or another natural person require the Processing of Personal Data, Article 6(1)(d) GDPR serves as the legal basis.

The legal basis for Processing to perform a task carried out in the public interest or in the exercise of official authority vested in the Controller is Article 6(1)(e) GDPR.

The legal basis for Processing to protect our legitimate interests is Article 6(1)(f) GDPR.

The Processing of Data for purposes other than those for which it was collected is determined by the provisions of Article 6(4) GDPR.

The Processing of special categories of Data (pursuant to Article 9(1) GDPR) is governed by the provisions of Article 9(2) GDPR.

Security Measures

In accordance with legal requirements, taking into account the state of the art, the costs of implementation, and the nature, scope, context, and purposes of Processing, as well as the risk of varying likelihood and severity for the rights and freedoms of natural persons, we implement appropriate technical and organizational measures to ensure a level of security appropriate to the risk.

These measures include, in particular, ensuring the confidentiality, integrity, and availability of Data by controlling physical access to the Data, as well as access to, input, disclosure, availability, and separation of the Data. Furthermore, we have established procedures to ensure the exercise of Data Subjects' rights, the deletion of Data, and responses to data breaches. Additionally, we consider the protection of Personal Data in the development and selection of hardware, software, and procedures, in accordance with the principle of data protection by design and by default.

Cooperation with Processors, Joint Controllers, and Third Parties

If, in the course of our Processing, we disclose Data to other persons and companies (Processors, Joint Controllers, or Third Parties), transmit it to them, or otherwise grant them access to the Data, this is done only on the basis of legal permission (e.g., if the transmission of Data to Third Parties, such as payment service providers, is necessary for the fulfillment of a contract), if Users have consented, if a legal obligation provides for this, or on the basis of our legitimate interests (e.g., when using agents, web hosts, etc.).

If we disclose, transmit, or otherwise grant access to Data to other companies within our group of companies, this is done, in particular, for administrative purposes as a legitimate interest and, beyond that, on a legal basis corresponding to the legal requirements.

Transfers to Third Countries

If we process Data in a third country (i.e., outside the European Union (EU), the European Economic Area (EEA), or the Swiss Confederation) or if this occurs in the context of using Third-Party services or disclosing or transferring Data to other persons or companies, this is done only if it is necessary for the fulfillment of our (pre-)contractual obligations, on the basis of your consent, due to a legal obligation, or on the basis of our legitimate interests. Subject to legal or contractual permissions, we process or have Data processed in a third country only if the legal requirements are met. This means that Processing is carried out, for example, on the basis of special guarantees, such as the officially recognized determination of a level of data protection corresponding to that of the EU (e.g., for the USA through the "Privacy Shield") or compliance with officially recognized special contractual obligations.

Rights of Data Subjects

You have the right to request confirmation as to whether Data concerning you is being processed and to obtain information about this Data, as well as further information and a copy of the Data, in accordance with legal requirements.

In accordance with legal requirements, you have the right to request the completion of Data concerning you or the correction of incorrect Data concerning you.

In accordance with legal requirements, you have the right to demand that Data concerning you be deleted without delay or, alternatively, to demand a restriction on the Processing of the Data in accordance with legal requirements.

You have the right to receive the Data concerning you that you have provided to us in accordance with legal requirements and to request its transmission to another Controller.

You also have the right, in accordance with legal requirements, to lodge a complaint with the competent supervisory authority.

Right of Revocation

You have the right to revoke any consent you have given with effect for the future.

Right to Object

You may object to the future Processing of Data concerning you at any time in accordance with legal requirements. The objection may be made, in particular, against Processing for the purposes of direct marketing.

Cookies and Right to Object to Direct Marketing

"Cookies" are small files stored on Users' devices. Different types of information can be stored within Cookies. A Cookie is primarily used to store information about a User (or the device on which the Cookie is stored) during or after their visit to an Online Offering. Temporary Cookies, or "Session Cookies" or "Transient Cookies," are Cookies that are deleted after a User leaves an Online Offering and closes their browser. For example, the content of a shopping cart in an online store or a login status can be stored in such a Cookie. "Permanent" or "Persistent" Cookies are Cookies that remain stored even after the browser is closed. For example, the login status can be saved if Users revisit it after several days. Such a Cookie can also store the interests of Users, which are used for reach measurement or marketing purposes. "Third-Party Cookies" are Cookies offered by providers other than the Controller operating the Online Offering (otherwise, if they are only the Controller's Cookies, they are referred to as "First-Party Cookies").

We may use temporary and permanent Cookies and will inform you about this in the context of our Privacy Policy.

If Users do not wish Cookies to be stored on their device, they are asked to deactivate the corresponding option in their browser's system settings. Stored Cookies can be deleted in the browser's system settings. Excluding Cookies may lead to functional limitations of this Online Offering.

A general objection to the use of Cookies for online marketing purposes can be declared for a large number of services, especially in the case of tracking, via the US website https://www.aboutads.info/choices/ or the EU website https://www.youronlinechoices.com/. Additionally, the storage of Cookies can be prevented by deactivating them in the browser settings. Please note that not all functions of this Online Offering may then be usable.

Deletion of Data

The Data processed by us will be deleted or restricted in its Processing in accordance with legal requirements. Unless explicitly stated in this Privacy Policy, the Data stored by us will be deleted as soon as it is no longer required for its intended purpose and the deletion does not conflict with any statutory retention obligations.

If the Data is not deleted because it is required for other legally permissible purposes, its Processing will be restricted. This means that the Data will be blocked and not processed for other purposes. This applies, for example, to Data that must be retained for commercial or tax reasons.

Changes and Updates to the Privacy Policy

We ask you to regularly inform yourself about the content of our Privacy Policy. We will adjust the Privacy Policy as soon as changes in the Data Processing we carry out make this necessary. We will inform you as soon as the changes require your cooperation (e.g., consent) or other individual notification.

Hosting and Email Dispatch

The hosting services we use serve to provide the following services: infrastructure and platform services, computing capacity, storage space and database services, email dispatch, security services, and technical maintenance services that we use for the purpose of operating this Online Offering.

In doing so, we or our hosting provider process inventory data, contact data, content data, contract data, usage data, meta and communication data of customers, interested parties, and visitors to this Online Offering on the basis of our legitimate interests in an efficient and secure provision of this Online Offering in accordance with Article 6(1)(f) GDPR in conjunction with Article 28 GDPR (conclusion of an order processing contract).

Collection of Access Data and Log Files

We, or our hosting provider, collect data about every access to the server on which this service is located (so-called server log files) on the basis of our legitimate interests within the meaning of Article 6(1)(f) GDPR. The access data includes the name of the accessed website, file, date and time of access, amount of data transferred, notification of successful access, browser type and version, the User's operating system, referrer URL (the previously visited page), IP address, and the requesting provider.

Log file information is stored for security reasons (e.g., to clarify abuse or fraud) for a maximum of 7 days and then deleted. Data whose further retention is required for evidentiary purposes is exempt from deletion until the respective incident is finally clarified.

Online Presence in Social Media

We maintain an online presence within social networks and platforms to communicate with customers, interested parties, and Users active there and to inform them about our services.

We point out that User Data may be processed outside the European Union. This may pose risks for Users, as it could, for example, make it more difficult to enforce Users' rights. With regard to US providers certified under the Privacy Shield, we point out that they thereby commit to comply with EU data protection standards.

Furthermore, User Data is generally processed for market research and advertising purposes. For example, usage profiles can be created from Users' behavior and the resulting interests. The usage profiles can then be used, for example, to place advertisements within and outside the platforms that presumably correspond to Users' interests. For these purposes, Cookies are usually stored on Users' devices, in which their usage behavior and interests are stored. Furthermore, data can also be stored in the usage profiles independently of the devices used by the Users (especially if the Users are members of the respective platforms and are logged in to them).

The Processing of Users' Personal Data is based on our legitimate interests in effectively informing Users and communicating with Users in accordance with Article 6(1)(f) GDPR. If Users are asked by the respective providers of the platforms for consent to the aforementioned Data Processing, the legal basis for Processing is Article 6(1)(a) and Article 7 GDPR.

For a detailed description of the respective Processing and the possibilities of objection (Opt-Out), we refer to the following linked information from the providers.

We also point out that in the case of requests for information and the assertion of User rights, these can be most effectively asserted with the providers. Only the providers have access to Users' Data and can directly take appropriate measures and provide information. If you still need help, you can contact us.

Facebook, Pages, Groups (Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland) on the basis of a joint processing agreement for Personal Data – Privacy Policy: https://www.facebook.com/about/privacy/, specifically for Pages: https://www.facebook.com/legal/terms/information_about_page_insights_data, Opt-Out: https://www.facebook.com/settings?tab=ads and https://www.youronlinechoices.com, Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active.

Google/YouTube (Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA) – Privacy Policy: https://policies.google.com/privacy, Opt-Out: https://adssettings.google.com/authenticated, Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active.

Instagram (Instagram Inc., 1601 Willow Road, Menlo Park, CA 94025, USA) – Privacy Policy/Opt-Out: https://instagram.com/about/legal/privacy/.

Twitter (Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA) – Privacy Policy: https://twitter.com/de/privacy, Opt-Out: https://twitter.com/personalization, Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000TORzAAO&status=Active.

LinkedIn (LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland) – Privacy Policy: https://www.linkedin.com/legal/privacy-policy, Opt-Out: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out, Privacy Shield: https://www.privacyshield.gov/participant?id=a2zt0000000L0UZAA0&status=Active.

Xing (XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany) – Privacy Policy/Opt-Out: https://privacy.xing.com/de/datenschutzerklaerung.

SoundCloud (SoundCloud Limited, Rheinsberger Str. 76/77, 10115 Berlin, Germany) – Privacy Policy/Opt-Out: https://soundcloud.com/pages/privacy.

Integration of Third-Party Services and Content

Within our Online Offering, we use content or service offerings from Third-Party providers on the basis of our legitimate interests (i.e., interest in the analysis, optimization, and economic operation of our Online Offering within the meaning of Article 6(1)(f) GDPR) to integrate their content and services, such as videos or fonts (hereinafter uniformly referred to as "Content").

This always requires that the Third-Party providers of this Content perceive the Users' IP address, as they would not be able to send the Content to their browser without the IP address. The IP address is therefore required for the display of this Content. We endeavor to use only such Content whose respective providers use the IP address solely for the delivery of the Content. Third-Party providers may also use so-called pixel tags (invisible graphics, also known as "Web Beacons") for statistical or marketing purposes. Through the "pixel tags," information such as visitor traffic on the pages of this website can be evaluated. The pseudonymous information may also be stored in Cookies on the Users' device and may include, among other things, technical information about the browser and operating system, referring websites, time of visit, and other information about the use of our Online Offering, as well as being linked to such information from other sources.

YouTube

We integrate videos from the platform "YouTube" provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. Privacy Policy: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.

Google Fonts

We integrate fonts ("Google Fonts") provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. According to Google, User Data is used solely for the purpose of displaying the fonts in the Users' browser. The integration is based on our legitimate interests in a technically secure, maintenance-free, and efficient use of fonts, their uniform representation, and consideration of possible licensing restrictions for their integration. Privacy Policy: https://www.google.com/policies/privacy/.

Google Maps

We integrate maps from the service "Google Maps" provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland. The processed Data may include, in particular, Users' IP addresses and location data, which, however, are not collected without their consent (usually given in the settings of their mobile devices). The Data may be processed in the USA. Privacy Policy: https://www.google.com/policies/privacy/, Opt-Out: https://adssettings.google.com/authenticated.

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